What happens when you combine the power of ideas with the speed of social media?

For anyone who was left somewhat bemused by Derren Brown’s recent ‘the wisdom of crowds’ explanation of his lottery prediction, here’s a more tangible application of our collective abilities.

Ideas Culture, is an Australian firm that puts creative thinkers around the globe to work via Twitter to come up with the solution to a client’s problem by morning.

This is the latest example of crowdsourcing.

What’s that you say?

Why (according to Wikipedia) “Crowdsourcing is a neologism for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”

What’s a neologism you say…


Any business can utilise Idea Culture’s “Ideas while you sleep service” by submitting their challenge online by 4 p.m. Then by 6 o’ clock, the challenge is issued to its Twitter-based ‘Ideas Agents’.

Crowd sourcing diagram

What a fantastic example of how social media can be applied to business issues, and an inspirational example of what can be achieved if we work together – otherwise known as “Leveraging Distributed Idea Generation in Innovation”.

Basically a massive brainstorm then.

What I think this shows us is that social media, when used well, shouldn’t be something arcane, overwhelming or confusing, but a convenient technical enhancement of our natural activities, something that makes dialogue easier, faster and more accessible.

At Limelight we still enjoy a good old fashioned brainstorm – but I wonder how long it’ll be before we’re inviting you, dear reader, to get involved?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s