If I’m honest I was struggling to see the point of 3D. I understand how other people might get excited, young kids, gaming geeks etc, but on a personal level I just didn’t get that excited. I often wonder how I can be eternally the wrong target market. However last week I was struck by two 3D initiatives that caught my attention.
First up, I saw Avatar. I went into the cinema feeling a bit cynical, I felt like a bit of a fool sat in the cinema with lots of other people, all wearing silly glasses. How good can 3D be anyway?
It’s really good! Ok, the story line is a little cheesy but the visuals are incredible. So incredible that I got vertigo. The depth of field is truly amazing, it’s a mind blowing cinematic experience and totally immersive. The power of 3D worked on me. If film makers can re-produce those filmic qualities but with a truly brilliant story line and script, then I think the future of cinema is definitely heading towards 3D.
The second 3D gimmick that unexpectedly grabbed my attention is adidas’ latest augmented reality trainer. In February adidas will launch five new trainers that will activate a virtual world through augmented reality. All users have to do is go up to the adidas site and hold up their trainer, which has a code embedded in its tongue, in front of their computer webcam. A virtual world then pops out in front of them and they can navigate it using their trainer as a controller. It’s a marketing gimmick, but a pretty cool one, and if I had a choice between a trainer with it or without, I would probably opt for the marketing gimmick one. It’s really cool!
So there you have it – I might be a little late to catch on but I think I’m getting there. It would be cool to see what more brands can do with 3D when they purposefully target the female adult demographic. I’m a cynic turned enthusiast!