Over the past year or so, through trends in the industry, and speaking to clients, peers and prospects, we have seen a growing need for business driven communications across the Middle East.
And whilst the current economic conditions and chatter surrounding Dubai haven’t been as optimistic as in recent years, we at Limelight are pretty confident that we have a compelling and commercial offering that will make a real difference to businesses in the Middle East.
So, it is with great excitement that I am launching an independent office in Dubai, Limelight Middle East.
The new consultancy, based in Dubai Media City, is opening as a separate entity to London but joins the Limelight network which, which has a presence in Sydney and New York.
And I’m even more excited about bringing a previous colleague, James Holmes, also former Corporate Communications Manager for Leo Burnett MENA, back into the family to head up the new office. Having worked with James for many years, I know he will be a brilliant leader of our new business. We know that there is a real gap in the market for our services, and with our ideas and energy I am sure we can make a real difference to the quality of business PR and communications in the region.
Our aim is to bring a high level of professionalism to the Middle East market, not just for the benefit of our clients but journalists and broadcasters too. Our understanding of the local media, the emphasis on standards and our bespoke methods of measurement will be the foundations for our success in this market, and I have 100% belief in James and the team to drive this success.
With a couple of new clients in the bag already, I think that the new agency will follow in the footsteps of the London office, and is destined for great things. Stay tuned for further updates!