The power of the iPhone

If you thought the hype surrounding the iPhone was starting to settle, you’d be wrong. Like a laptop in your hand, there is something for everyone, with everything you need in one place.

Since its first release in July 2007 the Apple iPhone has been a hot commodity. Now, less than three years since its debut, hardly a day goes past without a new iPhone application popping up, attracting attention from consumers, brands and marketers alike.  My personal favourite has to be the retail apps.

Oasis was the first retailer to launch an iPhone application last summer allowing consumers to shop on the move, view latest collections and track down their closest store. It wasn’t long before other big names including Ikea and Warehouse all created software tools for consumers to download on to their mobile phones.

Most recently, Argos announced the launch of an iPhone app to take advantage of more consumers using Apple mobile devices to access its website. The application provides a ‘click and collect’ service with over 17,000 products available for in-store reservation.  

Getting the basics right is essential when it comes to developing iPhone apps. It seems the best approach for retailers to is to have a full features application where you can browse every section of the web site, every department and product, and physically buy from via the phone.

The majority of them do what it says on the tin – creating a beautiful version of their catalogues on an iPhone, not to mention providing a greener way to distribute a catalogue. Moving forward, brands that are quick to adopt and experiment will deliver consumers exactly what they need.

Clearly not a passing fad, the soaring popularity of the iPhone is set to continue and with more than 150,000 different apps currently available, rarely costing more that a few pounds to download, I’d say the more the merrier!

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