Brands capitalise on England defeat

What went wrong? I may not be an expert when it comes to football, but being crushed by a better side is certainly one of the dangers in football.

This was certainly the case yesterday after watching Germany crush England 4 – 1 in the World Cup. It’s being labelled as one of the darkest on-field hour’s English football has known and one which leaves many questions to be answered at every level of the game.

Meanwhile, as the nation mourns the end of England’s hopes in the World Cup, in the world of advertising some very smart brands are quickly attempting some speedy, tactical branding, and why not!  

Interestingly, car brand Kia has run an advertisement in The Times today paying tongue-in-cheek reference to England’s horrific World Cup defeat by Germany. “Oh well, at least our warranty beats the Germans” is the headline Kia has opted for, which promotes Kia’s seven-year warranty. Had England won the match, the ad placed in the paper would have read “Our warranty beats the German’s too.”

Elsewhere, Asda is also trying to get some mileage out of the England defeat, by craftily offering anyone with a Uruguayan passport a free eye test. The iconic supermarket issued the offer after the linesman in yesterday’s match, who was from Uruguay, disallowed Frank Lampard’s second goal. Immediately after the linesman’s decision, Asda Tweeted: “Free eye test for anyone with a Uruguayan passport after Lampard’s goal disallowed” via Twitter.

The Tweet was also quickly followed up with a blog on the supermarket’s website reinforcing the message that Asda provides cheap eye care.

All proof that placing advertising in advance means being ready for anything.

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