Transparency is key when editing a Brand’s perception online

The Independent raised an interesting debate over the editing of a brand’s perception online by PR agencies in their article yesterday.

Portland Communications, a reputable PR firm, was revealed to have edited Wikipedia pages that linked their client to a negative association. Portland removed the reference of Stella Artois from the ‘Wife Beater’ Wikipedia page and from Stella’s own page in an attempt to help rid their client of this detrimental association. However, when users realised there had been a change, they reverted it back. Outraged that a PR agency had altered the content they even wrote a blurb about it on Portland’s own Wikipedia page in retaliation.

But surely Portland has every right to alter these pages, as after all Wikipedia itself states it is “the free encyclopaedia that anyone can edit”.
Portland Communications acted professionally – they were transparent, editing the pages with the username Portlander10  which they had previously used to set up their own Wikipedia page.

If Limelight were ever found in a situation where they were being linked to a negative attribute, I would want to defend my brand whether it was myself who edited the damaging link, a member of the team or even another company. Everyone has a right to input into what has been said about them online. For this reason, even if it is an organisation voicing the opinion, PR agencies can make an impact online as long as the company is acting transparently.

Susanna Simpson

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A very merry office warming

Our Christmas party was a little early this year, much to do with the fact that we couldn’t wait to celebrate our brand new space with everyone.

Last week we had all hands to the deck getting our lovely new offices ready for a party. Fairy lights, canapés, ice buckets, majestic wine deliveries, balloon blowing and music, it all came together for what was a great party.

We were a little worried about how we would all fit in our rooftop space upstairs with a guest list of over 100, but actually it worked out fine. A busy party is always a good party!

It was so nice to see so many of our clients and other Limelight friends, thank you all so much for coming – we hope you had as much fun as we did!

Admittedly, out office didn’t look to great the morning after, but that’s always the sign of a great night isn’t it?

Christmas drinks at Limelight

Ideas and energy have possibly been in shorter supply here than usual this morning – but perhaps you’ll forgive us, as last night marked the second Christmas party at our offices. Friends of Limelight gathered from far and wide to mark the festive end of a challenging, busy but brilliant year.

As everyone compared successes,  war wounds, and exactly how much holiday they still hadn’t taken (15 days was the record), it was a welcome relief to relax with a glass (or six) of wine and start to think about, if not actually begin, the Christmas wind-down. You can check out all the photos from the night here.

We promise a normal service will resume shortly….ideas, energy and lots more Christmas drinks to come!

Ideas and energy HQ

Where’s the feel good factor gone?

Whilst perusing Brand Republic’s digital bulletin last Friday afternoon, my eyes, like a moth to a flame, were soon drawn to the words ‘Game of the Week’.  As you can imagine, at 5 o’ clock on a Friday afternoon it was with much reluctance that I found my cursor hovering over the link. With a few mighty clicks of the mouse I was soon on E4’s website looking with awe and mounting excitement at the gem that is Janey Thomson’s Marathon.

Now I don’t know what it was about the game that tickled me, whether it was the convincing back story or the fact that I only got what the gag was after 5 minutes of furious and finger numbing keyboard tapping. But whatever it was, it made me laugh and it got me thinking about how important it is for brands to create that elusive feel good factor.

How E4 will actually benefit from providing this genius game is debateable. Will I watch more E4 as a direct result? Probably not. Will I pay more attention to its adverts? Not really. However, has my perception of the broadcaster improved? Undoubtedly!

How often can you say that a brand actually makes you feel good? I’m not just talking about an amusing or cleverly worded advert that raises a mere hint of a smile or elicits a satisfactory nod of the head, but actually makes you feel better? In all honestly, it’s probably not that often, but when it does there’s no doubt that you remember it. One example that immediately springs to mind is the Stride Gum sponsored ‘Where the hell is Matt’ video which has amassed a staggering 22 million views on YouTube.

In these gloomy, recession, swine flu ridden days, anything that can shine a little light into our lives and can raise a wee smile in the process will always be welcome. Some come on brands lets have a little bit of happiness!

In the meantime, E4 – hats off, hats off!