Limelight is hiring!

Are you a brilliant communicator, self-starter, creative problem solver, copy hero, or client confidante and looking for a new job to kick-off the New Year?

We are a fast-growing and award-winning, independent B2B PR agency, with two exciting opportunities for Account Executives / Account Managers to join our fantastic team in our Oxford Street office.

In return, we offer great career opportunities in a growth orientated agency, a competitive salary, profit related pay and fabulous benefits, including 27 days’ annual leave, a 3pm finish every other Friday, dental & healthcare cover, a £500 wellbeing allowance and a monthly incentive for brilliant work.

Our business has a 13-year track record of giving businesses and their leaders the recognition they deserve through strategic and creative media campaigns. We are growing by staying ahead of changes in the media and marketing landscape, and harnessing the power of digital as well as traditional channels.

As such, we are looking for an account executive with a passion for business communications to join us. You should:
• Have at least 12 months in a client-facing agency role, and be confident communicating with clients in person and via all channels
• Have achieved a high standard in education with a degree or excellent A-level results – or alternatively demonstrate great life and work experience. There are two routes to the top in this business!
• Possess excellent writing skills and an ability to demonstrate a clear understanding of clients’ businesses in all forms of copy
• Know the media on and off line inside-out
• Are utilizing your social media skills for business
• Be developing your commercial awareness and business insight
• You are Creative & Dynamic
• You are trustworthy and exude integrity
• You are organised, efficient and a have a flexible attitude towards your workload, supporting colleagues whenever necessary.

We are also looking for an account manager with a passion for b2b communications to join us. You should:

• Have over two years’ experience in a client-facing agency role, and be personable and confident communicating with clients via all channels
• Have achieved a high standard in education with a degree or excellent A-level results – or alternatively demonstrate great life and work experience. There are two routes to the top in this business!
• Possess excellent writing skills and an ability to demonstrate a clear understanding of clients’ businesses in all forms of copy
• Know the media inside-out on and off line
• Established and developing commercial awareness and business insight
• Creative and dynamic
• You are trustworthy and exude integrity
• You organise yourself and others seamlessly, and a have a flexible attitude towards your workload, supporting colleagues whenever necessary.

To learn more about this role, or to apply, please contact recruitment@limelightpr.co.uk or click here.

Using PR to help build your businesses credibility

The most valuable asset a business has is its credibility, so building and protecting that should be one of the most important things on any business agenda.

The public credibility of companies has never been under more scrutiny than in recent years. With crises such as the Tesco’s accounting saga, or the various tax avoidance scandals that have emerged over the past year, credibility is no longer an easy thing to maintain, whether you deserve it or not.

In a world of ‘Screens everywhere’ and ‘always on’, your audience has access to so much information, they no longer have to take businesses trustworthiness at face value. Access to the internet and media enables them to search out the truth themselves and form their own opinion of a business’s credibility.

It is no longer good enough to just be known as a key player in your industry sector, businesses must now work to enhance their businesses integrity in their audiences’ eye, be that with customers, stakeholders, investors, future employees or industry peers. Most importantly, potential clients, looking to award companies major contracts want to be confident that they are investing in a financially secure and robust business that can honour its obligations, both now and in the future.

So how can PR help build your businesses credibility?
The generation of media exposure around a business and its leadership story is crucial to building your credibility. Coverage across the business and management press – from the FT to Sunday Times Business section to leading business titles like Real Business and Management Today can help tell the story of your business, and build the profile of your management team to ensure your business has a human face. Being open and honest builds a culture of trustworthiness between you and your audience, vital to giving your business credibility, especially to those businesses trying to attract investment or exit opportunities at any stage.

Nowhere is more important to do this than in your target markets. Allowing potential clients to see your business as open, honest, human and successful will establish credibility and open up opportunities for growth in new areas.

The placing of content in key titles is a far more valuable tool to use to achieve this credibility than advertising. Whilst advertising is paid for, the placing of content on or offline retains the neutrality of the publications editors which adds that critical third party endorsement everyone desires.

To make a business credible, you need to build a relationship with your audience, and to do that you must be known to them, and for great things. There is no better way to do that than through the media they engage with, and trust on a daily basis. Build the relationships with that media through your PR activity and you will build trust and more importantly your business credibility.

What would you have added to the Autumn Statement?

As the dust settles following the last Autumn Statement address before the 2015 general election, business owners across the UK, myself included, reflect on what the announcement means for our respective businesses having anxiously waited to see what changes were going to be delivered last week.
The Statement included a surprising amount of good news for us, such as:

• Business rate review
• Infrastructure investment
• £900m for SMEs
• Increased R&D reliefs
• Apprenticeship national insurance contribution relief
• Peer-to-peer aid
• First time exporters access to £45 million funding package

As a small business owner, the above was welcome. However, as the build up to the announcement heightened – I had had my own thoughts about what I would personally introduce in the Statement, my favourite of which evolved into an idea I’ve coined the ‘Business Allowance’.

Although, sadly this wasn’t touched on by the Chancellor, I’m sure many fellow business owners would agree that a Business Allowance, like it’s sister ‘The Personal Allowance’ which lets people earn £10,000 without paying tax, would be a welcomed addition. The idea being that it would let every business in the UK make a tax free profit of £100,000 each and every year.

Designed to both help small business owners keep or reinvest what they have worked so hard on, and risked so much for, as well the more mature business that wants to grow – the Business Allowance would be a radical tax change that would shake both the business and political world.

The clever bit is that the Business Allowance would be almost tax neutral. This is because the savings that will be made will either be spent on new staff (who will pay tax), or on more marketing (which will generate VAT) or for owner/management bonuses (who will pay tax).

The new Business Allowance would be a tax relief that will accelerate business instantly, produce massive good will, and cost virtually nothing.

What do you think? Would this have been something you would have liked to see in the Autumn Statement?

If you had any of your own ideas on what should have been included, we would love to hear them!

To read the Statement’s key announcements for SMEs, head over to Real Business where they’ve summed it all up perfectly in under 500 words.

Is the EU’s new Right to be Forgotten a force for good?

Google has become one of the most trusted information gathering tools available to people in recent times. Its effects have been felt across multiple sectors and disciplines across the globe. In the PR industry it has changed the speed at which breaking news is available, as well as making other information easier to find, such as a company’s financials or shareholder reports.

This is why this ruling is so fascinating and it has sent shockwaves right to the core of the media and communications industries. Despite recent criticisms of Google from a number of detractors and subsequent developments of splinter cell websites such as ‘Hidden From Google’, the basis of the judgement has not changed since the off.

To offer a quick glance at how this came into motion; the ruling has been bought forward by an individual’s Google search history highlighting a past conviction and this will now act as a precedent for all future cases. It was ruled that he did have a right to remove the information stored against his name, as this was not seen to be in the public interest. So what is in the public interest?

Most private individuals’ affairs clearly do not impact on the public, unless they are CEO of a public company, but even then information is mainly relevant to shareholders. There are striking similarities between this and the High Court injunctions which were broken in 2012 when Twitter went into meltdown over a retired footballer’s extra-marital behaviour.

Essentially, it is the job of reputation management and PR agencies to protect their clients’ interests, and the EU’s ruling will help achieve this. Previously, PR agencies have created news, social media channels, blogs and interacted with journalists to place stories which will ultimately improve Google’s search results for clients.

There will, however, be drawbacks to abandoning the more traditional approach and focussing solely on removing search results. If, as recent news predicts, Google UK (Google.co.uk) puts a disclaimer against search results stating that information has been removed for that specific search term, this will only provoke more suspicion of those behind the search. This information will be easy to find, too, as under the United States Constitution, censorship is not permitted and so the omitted results will be viewable on Google’s US search engine (Google.com) as well as other websites like the ones already noted.

But prevention is better than cure, and whilst it’s a good thing for individuals looking to remove an unfortunate event from their past, it does not remove the need for PR activity as the information will still be available in the public domain. This ruling will obviously impact the industry; the extent of the consequences remains to be seen. It should not, however, stop you from improving your digital footprint, which will provide you with the opportunity to receive the recognition you deserve.

Limelight’s Summer Party

To celebrate the start of summer, and finally being blessed with some good weather – we threw another one of our infamous parties to bring together clients, friends and journalists.

As with our January Retox Party, the evening was a roaring success full of fun, laughs and just a few drinks:

  • 18 bottles of white
  • 7 bottles of red
  • 5 Rose magnums
  • 12 bottles of bubbles
  • 137 bottles of beer
  • 4 cans of coke…

Below is a quick snapshot of what we got up to, and we’ve also put all the photos into a video, can you spot yourself: http://www.youtube.com/watch?v=dXTNmcjBARA&utm_source=notification&utm_medium=email&utm_content=business&utm_campaign=NOT-VID-EXP-888-YouTube_R

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake. 

As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy and delivers the right messages. With external pressures chomping at the bit, this can be difficult, but marketers should carefully consider the value of PR in creating and publicising content.

When the idea of content was still new, the PR industry happily ploughed its furrow in media relations. The nearest an agency got to content creation for digital channels were SEO-focused overhauls of traditional press releases.

But Google soon put speed to that tactic by outlawing basic, lazy word ordering. Consequently, PRs have had to become ever more inventive in the development of content strategies for clients, over hauling the way we create, cut and display content. Copy and images created have to be agile enough to cross platforms and the messaging has to be interesting enough to gain the all-important share of screen time.

As channels continue to proliferate, and more impactful and intelligent content is required, PR is a natural fit as the custodians of content. It’s our daily job to make messages from an often dry brand interesting to businesspeople and consumers.

Long before the advent of digital content strategies, we were devising copy-driven thought-leadership programmes to amplify organisations’ core messages and reach their customers. That has now naturally extended into a suite of communications tools covering everything from tweets to videos that do exactly the same thing, but across a wider spectrum.

It is PR’s job to challenge perceived wisdom within a business; honestly assessing and improving an organisations messaging; selecting the right subject and spokesperson for the content job at hand; determining the right channels to maximum exposure and impact, and understanding the bigger picture so PR compliments the wider marketing plan.

PR professionals are well-versed in the art of storytelling and making sure messaging is consistent and supports business goals. But they are also experts in creating a good campaign, one that avoids coming across as corporate spin, and is generally useful to the reader or viewer it’s meant to target.

Is the content original enough to make it stand out from the crowd? Can it be replicated across channels, if required, from social media to seminars? Is it available to view in all of the right places? Does it have senior buy-in at the publications running it? Can they promote it for you?

Any PR consultant worth their salt will be able to answer these and provide winning content accordingly. On our office wall is a famous quote from Bill Gates: “If I was down to my last dollar I would spend it on PR.”

Although that wouldn’t buy you much more than a sentence these days, it would be targeted, succinct and impactful.

Marketing Team Direct appoints Limelight to build B2B profile and drive growth

Marketing Team Direct (MTD), the Buyer to Brand agency, has today announced the appointment of Limelight, the B2B PR and communications specialist. Limelight will establish MTD’s profile across marketing, vertical and business media, whilst supporting revenue growth and lead generation through a dedicated thought leadership and events programme.

MTD specialises in bringing higher-quality buyers to its clients by differentiating them through strategic consultancy and competitive positioning. Current MTD clients are gaining significant competitive advantage from the strategic and go-to-market differentiation created by MTD and Limelight will be focused on highlighting this successful approach in front of the right audiences.

Andy Jordan, Managing Director of Marketing Team Direct, said: “We have a very clear focus on our business objectives and what we want to achieve over the next five years. We believe Limelight’s commercial expertise and understanding of what drives a business are a great fit for our vision. The agency’s experience in establishing thought leaders and building the reputation of a business and individuals will be truly beneficial as we strive to grow.”

Susanna Simpson, Founder and Managing Director of Limelight, commented: “MTD has a strong proposition to bring to market and we’re excited to be helping them communicate it. As an agency, we’re focused on delivering value to our clients outside the normal ‘PR’ quota. Andy and the team are passionate about growth and lead generation, and the events and thought leadership programme we have designed for them will ensure they succeed.”