Present tense

Ahhh, January. I forgot about you. Mornings that could easily be mistaken for the dead of night, guilt-trip gym membership adverts glaring at you from every newspaper page and ever-decreasing notches available on your belt.

The VAT rise is going to cost us ‘£390 a year’ each, (I almost choked on my tea when the National Rail clerk kindly showed me the new price of my monthly season ticket), there’s a flu epidemic, and we have sadly lost one of Britain’s true acting greats, Pete Postlethwaite.

Happy New Year…?

Yes, because the New Year also brings with it a wealth of reasons to be joyful. An extra day off for the royal wedding! A whole new year’s holiday allowance stretched out like virgin snow! A chance to forget all the mistakes you made in 2010!

On this positive note, I am currently reading The Alchemist by Paolo Coelho, and finally understand what all the fuss is about. It’s full of amazing wisdom about life, destiny – all that jazz. And one of the main messages is about how living in the present is one of the secrets of true happiness:

“The secret is here in the present. If you pay attention to the present, you can improve upon it. And, if you improve on the present, what comes later will also be better. Forget about the future, and live each day according to the teachings… Each day, in itself, brings with it an eternity.”

Well said Paolo. Being ‘present’ has been quite a talked-about subject of late. Author of ‘Dare to Engage’ Anese Cavanaugh brilliantly encapsulates the concept in this article. She makes the point that, if you can never fully enjoy or concentrate on an activity because you are always planning or – more often than not – worrying about the next thing, you are not ‘present’ and therefore missing out on, well, living. It does take energy to be constantly present but then that’s what sleep is for – to recharge for the next day of being fully present in your life. And if you’re not present in your life, what is the point?

In the business world the idea of being present particularly centres on inefficiency in the modern workplace, where interruptions are constant and your concentration is stretched to cover hundreds of things at once. Seth Godin articulates this in his blog with his suggestion of having a ‘meeting fairy’. Whilst this may not be a feasible option for many (although our office manager Sophie definitely sprinkles meeting fairy dust!), I think just trying to be more present could go a long way to wasting less time and getting more done.

So here’s to clearing out the ‘mind chatter’ and being more present and mindful in 2011. That’s my New Year’s Resolution (that and avoiding biscuits).  I’ll leave you with Albert Einstein’s wise words:

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.

 That’ll be all.


M.A.C Attack

The fashion and beauty blogosphere was up in arms this week (and rightly so) over the launch of M.A.C and Rodarte’s new joint make-up range, controversially named ‘Juarez’ after an impoverished Mexican town known for its violence against young women.

The decision to name a product range aimed at 18 – 35 year old women after a town renowned for its violence against 18 – 35 year old women is questionable at best… And as the news filtered through and the levels of outrage online increased, one can only imagine being a fly on the wall at M.A.C HQ as the implications of the range’s name started to sink in.

What is truly fascinating though is what happened after that, as the M.A.C  PR machine was thrust into full swing.  At first, the press office moved to simply apologise and quieten its critics. A statement released soon after the controversy broke stated: “We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.”

The following day, the Estee Lauder owned company pledged to do exactly what it should have in the first place: donate a portion of the profits from the M.A.C Rodarte range to women in need in Juarez.

It begs the question then that, if the launch had been positioned as an intended rise in awareness of the violence in Juarez, it would have been considered a PR coup. Instead, due to not thinking the details through, a potentially positive initiative was turned into a PR disaster.

Goes to show that you never can and never should underestimate the importance of a good old Q&A!